As Global Director of Marketing, Dena Rhoads leads Euronet’s marketing and sales support team with strategic, thought leadership and innovative programs. With over 30 years of information management and marketing experience for IBM and Acxiom Corporation, Dena is known in the technology industry for establishing globally adopted market categories such as Campaign Management and Customer Data Integration (CDI).  Her unique expertise lies in the ability to create or renew global market excitement and expanded utilization and adoption of information and analytics based portfolios.